Mark is on gaming
Mark Is On Gaming is the social handle I adopted to discuss gaming news, new games and anything I found interesting or unique under the angle of being a gaming industry veteran with opinions and insights fans can trust.
The Brief
My aim was to slowly build my personal brand and use it as a place to test and learn new content styles.
The TAsk
Understanding the ever-changing algorithms of social media is no mean feat.
I wanted to build three distinct short form video content umbrellas, in which I could comment on whatever I found interesting with a distinct visual package. I developed a specific look for gaming industry news posts, as well as one for highlighting new and upcoming games and a more relaxed one for general memes and observations.
The results after month one
📱 over 820k combined views a month
Posting across TikTok, Instagram Reels and YouTube Shorts netted close to 830,000 views per month since starting.
📹 Daily Uploads to hit all breaking news
48 uploads to each platform (more than one a day) kept content consistent and provided an opportunity to be first to some of the biggest breaking news stories.
🌍 Excellent engagement
Gamers spent 787 hours watching (YouTube), liked content 18,000 times (TikTok) and engaged over 80,000 times (Instagram)
Showcase
A selection of assets from my first month of posting.