Gamescom
Blizzard wanted to show up to Gamescom 2024 in a big way.
Both World of Warcraft and Diablo were on the verge of big updates that fans had been hotly anticipating for months.
The Brief
The ask was simple: Turn on-the-ground presence at Gamescom into online excitement for the games via our social channels.
The TAsk
My task was to draw up two pitch decks of social strategies for both WoW and Diablo. Taking what we had at our disposal at the convention centre, and turning it into social first content.
Having ideated and pitched to client, we agreed on a bank of assets and hit the ground running with a team of 10+ videographers, video editors and producers.
I orchestrated content capture, editing and publishing live during the 3 day event.
The result
📹 Huge bank of assets
483 video and static assets produced for Diablo and World of Warcraft EMEA social channels across T1 and T2 territories.
All translated live at the event for EN, FR, DE, IT, PO and more audiences.
🌍 unprecedented reach
A combined total of 3.45 million over the weekend.
🤯 unbridled fan reactions
18.1k fan engagements on World of Warcraft
15.7k fan engagements on Diablo.
📱 Exponential video views
Video views in excess of 767k across both franchises.
Showcase
A selection of assets produced for Gamescom 2024